The intent behind the law is to increase the options available for consumers to protect their data privacy.
What are the positive aspects to the law?
Cookies enable websites to gather data about visitors and users. A lot of this data is gathered without any user awareness, and more and more companies are learning to exploit the value of that data. The law hopes to enable consumers to strike a new bargain with these businesses – it requires businesses to inform consumers of what is being gathered, and enables them to choose to participate in this or not.