Do Not Track

In  the  US  a  Universal Web  Tracking  Opt Out  website  (Do  Not  Track)  have  been  set  up  for  user’s to join,  in  similarity  to  the  Do  Not  Call,  a  list  for  people to  join  to  be  able  to  not  have  to  receive  calls from,  for  example,  telephone  salesmen.  The  Do  Not  Track  group  is  active  in  the  US  but  there  are several unclear ties around the purpose considering no clear definition of the word ‘track’ has been contributed and seems to be open to the public to decide.

Non-compliance penalty
Any website not compliant is open to enforcement action from the ICO, whose powers include the ability to impose a fine of up to £500,000.