Considering the nature of the smartphones and every device being contained by internet access and downloadable applications for usage cookies are as common on the smartphone devices as on the computer.
The EU Directive does not separate concerning which type of device and the Cookie Law still oblige for applications and smartphone usage of internet and online privacy.
Cookie Law & Analytics
Most modern websites have web tracking for collecting information about visitors to the site. The most popular free analytics package is Google Analytics, which is found in use at around 57% of the 10,000 most popular websites, including New York Times, Washington Post, Mashable and Twitter.
In early May 2011 the ICO issued guidelines on how to interpret the new EU Cookie Law. The ICO states that:
“An analytic cookie might not appear to be as intrusive as others that might track a user across multiple sites but you still need consent.”