Behavioural Targeting

OBA  cookies,  known  for  being  one  of  the  most  intrusive  cookies  or  where  there  is  a  clear  privacy impact  on  the  individual.  The  OBA  cookie  is  a  third  party  cookie  set  by  not  the  company  whose website you are visiting but a third party advertising on the company’s website.

Online behavioral advertising (OBA) cookies? An OBA cookie is not  a specific type of cookie but a specific type of usage for the cookie.